Growth gets expensive when the marketingstill belongs to an earlier version of the business.
Find what needs to change firstHOW WE WORK
Process
Discover
We get into the business before we touch the brief. Market position, real objectives, what's working and what's quietly broken.
Strategy
No execution without rationale. We build the map: creative direction, channel logic and business alignment, before anything gets made.
Execute
Fast where it matters, precise where it counts. Every output is tracked, measured and adjusted in motion.
Hand Over
We document the system, not just the result. You leave with the infrastructure to run it, with or without us.
SELECTED PROJECTS
Our Work
Interested in the companies that trusted us? Write us and request our portfolio.
Elvara London
LUXURY WOMENSWEAR · UNITED KINGDOM
A new luxury womenswear brand preparing for UK market entry needed a complete strategic and creative foundation before anything was built or launched. We defined the brand positioning and audience, shaped the full brand world and narrative, designed the launch and channel strategy, and directed the creative and PR work required to enter the market as one coherent premium proposition. Every decision was built around how the brand needed to be understood in a competitive and saturated market.
Accent Bijuterii
PREMIUM JEWELRY · DIGITAL AND BRAND
The brand had strong products but a digital presence that was not converting that strength into growth. We rebuilt the entire digital marketing system around discoverability, product education and commercial intent. This meant redefining the content direction, restructuring the production system, connecting visual storytelling to the customer journey and aligning every channel touchpoint with how high-intent customers actually make purchasing decisions. The outcome was measurable growth across reach, audience engagement and new customer acquisition.
Medeea
FASHION BRAND · GROWTH AND PRODUCTION
A fashion brand at a growth stage needed to move beyond its existing network and into broader industry access. We worked across brand growth strategy, buyer outreach and multi-brand retail positioning while simultaneously developing the strategy and full production structure behind runway presentations at Romanian Creative Week, Mercedes-Benz Bucharest Fashion Week and Budapest Fashion Week. Each show was connected to a wider objective around wholesale, visibility and long-term brand building rather than treated as a standalone event.
Unblurred
CONSUMER TECHNOLOGY · ENTERTAINMENT
A new dating product built around more intentional interaction needed its concept translated into something the market could understand and act on. We developed the full go-to-market and communication system, clarified the product narrative and positioning, structured the closed beta acquisition and feedback journey, and built the content, PR and launch architecture from the ground up. The result was a clear market entry with 800+ closed beta registrations generated through the system we built.
NARA Nutrition
PREMIUM WELLNESS · BRAND CREATION
A new premium wellness brand needed to be built entirely from zero before entering the market. We conducted full market and category research, defined the target audience and competitive positioning, and translated the strategy into a complete visual identity, packaging system and creative direction built specifically for launch and e-commerce. Every element was designed to work together as one coherent brand system rather than a collection of separate outputs.
WHAT WE DO
Services
We examine the market, customer, journey and current marketing operation to identify what is limiting the next stage of growth.
We define how the company should be understood, differentiated and communicated, then align its offer, message and brand structure with the market it wants to win.
We design how the company will enter or expand within the market, create demand, acquire customers and turn growth into a repeatable system.
We build the customer-facing systems that make the strategy clear, credible and easier to act on.
We translate the strategic direction into campaigns, content and production built around defined audiences, customer stages and commercial objectives.
THE PEOPLE
Team
Maria Neacșu
Founder & Strategy Director
Maria leads the strategic direction behind ASƧYMETRIC, working across business, brand and growth. With a background in mathematics and statistical analysis, she turns market insight, customer behaviour and commercial priorities into clear positioning, stronger offers and marketing systems built for what the company needs next. Her experience across technology, fashion and events allows her to connect analytical rigour with creative judgement and ensure that strategy remains commercially relevant and executable.
Teodora Petcu
Creative & Production Director
Teodora leads the creative and production direction behind ASƧYMETRIC, translating strategy into work that is distinctive, coherent and commercially relevant. With a background in statistics and a strong focus on visual storytelling, she connects creative concepts, art direction, brand design, video and post production into campaign and content systems that serve a clear purpose. Her attention to form, rhythm and detail ensures that every execution strengthens the wider marketing direction.
INSIGHTS
